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Science. Strategy. Direction.

Turning complex science into clear medical direction.

Senior medical affairs for healthcare agencies and their pharma clients. I'm a licensed pharmacist, and I do the work myself.

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R.Ph.Licensed pharmacist
10+Years of medical affairs experience in pharma
6Brands across launch, lifecycle and label expansion
2Peer-reviewed publications
5Congress abstracts
HarvardAI in Healthcare certification
Who I work with

Agencies and physician-led programs

For agencies

Medical communications and healthcare agencies

Agencies bring me in when their pharma clients need senior medical affairs thinking, and someone senior to do the work: scientific depth on a pitch, a licensed pharmacist to stand behind the science, the medical strategy your team builds the program around, or senior overflow when a launch lands on top of everything else. I've sat on the client side of the table, so I know what a pharma medical team expects from agency work.

I work under your agreement, to your process, and white-label where the client needs a single front. I don't hold the client relationship, I don't approach your clients directly, and I won't take work that puts me opposite you on the same account.

ScopeI work as a subcontractor under your agreement and bill hourly. Happy to be named on a proposal where that helps, and I'll sign your NDA and non-solicit.

For physician-led programs

Physicians and KOLs running grant-funded programs

You've won the grant. Now the program has to be delivered, alongside a full clinical practice. I run the medical operations that turn the award into a delivered program: planning, budget, timelines, faculty and vendors, medical accuracy, and reporting to funders.

ScopeI run the operations and check the medical accuracy. The program, its faculty and its scientific direction stay yours. Where I hold an industry engagement in the same therapeutic area, I disclose it before the work begins.

Capabilities

Six focused capabilities for healthcare agencies and the medical teams they serve

Each engagement is scoped to a specific clinical problem, not sold as a retainer looking for a use. Find the line that sounds like your week, then open it.

Senior thinking, without the overhead. The person you meet is the person doing the work. There is no junior tier, no account layer and no handoff after the pitch. You get a licensed pharmacist with launch experience reading the evidence directly, which is usually the reason teams call in the first place.
Not sure which? Describe it in a sentence
01Launch Operations

Medical affairs & launch strategy

Call me when the scientific platform isn't written and launch is getting close.

Bespoke, stress-tested launch roadmaps, scientific platform development, launch milestone playbooks, and field medical strategy, written to be executed against rather than filed. This covers new indications and label expansions, not only first launches.

How the work dividesI own the strategy, the platform and the playbook. Tactical execution runs through your agency, media and congress partners.

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Canadian key external experts and rising digital investigators, scored against a weighted framework with explicit gates and a documented evidence layer so every rank can be defended internally. I don't just build static maps: in CVRM, a decade of relationships across the Canadian clinical community lets me take this from a name on a list to a conversation that goes somewhere, compliantly, across both specialist and primary care networks. Outside Canada I build the map to the same standard, without claiming the relationships.

How the work dividesI deliver the map, the scoring methodology and the engagement plan, and I can make warm introductions. Contracting and honoraria run through your compliance and procurement processes.

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I design the scientific content: the objectives, the narrative arc, the steering questions that expose your clinical data gaps, faculty recommendations, and the participant pre-read. I facilitate the session as a scientific peer, then deliver a top-line summary and a decision-ready insight report, both written by me, never a transcript.

How the work dividesI work alongside your agency or meeting-logistics partner, who handle contracting, honoraria, transfer-of-value reporting and logistics. I can recommend one.

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Launch is when HCP speakers have the least real-world experience to lean on. A speaker training meeting is only worth holding if every participant leaves knowing the data and how to present it in their own talks.

I build the agenda with your medical lead, create the training materials and speaker slides, and prepare your faculty chair, including question and answer preparation that covers the off-label boundary, the competitor comparison, the subgroup question the data does not support, and pushback from the room.

Where it helps I facilitate on the day too, virtually or in person, alongside your chair and medical team rather than in place of them.

How the work dividesI design the program and build the materials, and I can facilitate the meeting where you want me in the room. Your MLR process reviews and approves everything before it is used, and speaker certification and who is approved to present stay with your team. Contracting, honoraria and transfer-of-value reporting run through your compliance and procurement processes or your meeting partner.

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Teams building with AI in this sector keep hitting the same wall: the output is fluent, and nobody senior enough is willing to stand behind it clinically. That is the gap I fill. Medical review of AI-generated insights before they reach a decision, scientific accuracy in AI-assisted content so it survives your own review process, and an assessment of how your therapies are actually being represented in the AI tools that clinicians and patients now ask first. I also help shape field medical use cases so MSLs get something that holds up in front of a specialist.

How the work dividesI am the medical expert who speaks AI, not a technologist. Your team owns the model, the build and the infrastructure. I own the clinical judgement layer on top of it, and your compliance and regulatory functions run their own review.

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Interim senior medical cover for when the seat is empty and the work is not: a parental leave, a structural vacancy, a departure in the middle of a launch, or a stretch that simply needs a second senior head in the room. I come in as veteran medical direction rather than as an extra pair of hands. That means chairing the medical discussion, taking the decisions that cannot wait for a permanent hire, holding the scientific line in cross-functional meetings where medical has to be the one saying no, and keeping the medical plan moving so the gap does not become a holding pattern your team has to recover from later. I have carried the role rather than advised on it, so I can take those decisions from the start rather than after a learning curve.

How the work dividesI carry defined medical director responsibilities within an agreed decision-rights boundary. Signatory authority, people management and budget ownership remain in your organization, and before I start, you and I settle exactly which decisions are mine and which come back to you.

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Therapeutically generalist by design. Cardiovascular, renal and metabolic disease (CVRM), including obesity and diabetes, is where I trained. That is a depth, not a boundary. The transferable asset is a rigorous medical strategy method, and it applies wherever the science is.
Canadian network, international reach. I work with clients in Canada and internationally. In CVRM, I have spent a decade building relationships across the Canadian clinical community, and global teams engage me specifically for the Canada piece of a wider plan.
Reena Lavji, BSc, MPharm, R.Ph., Founder and Principal of Meridian Catalyst
Accepting new engagements
Reena Lavji, BSc, MPharm, R.Ph. · Founder & Principal
“I have carried the role rather than advised on it.”
Founder & Principal

A decade at the forefront of Canadian cardiometabolic medical strategy

I'm a licensed pharmacist and former Associate Medical Director, Cardiometabolic in global pharma, where I spent over a decade in medical strategy across the obesity, type 2 diabetes and insulin portfolios. I worked on both sides of launch, on new indications and label expansions, and on pipeline assets that had not yet reached market. That's the phase where medical plans stop being documents and start being decisions.

Over that decade I built working relationships with national and regional key opinion leaders through scientific exchange and clinical trial collaboration, and designed medical strategies that reach beyond specialists into primary care and allied health. I work from Milton, Ontario, with clients in Canada and internationally.

Depth in CVRM, obesity medicine, type 2 diabetes, and GLP-1 and incretin assets. A method that travels to any therapeutic area.

Launch, lifecycle and label expansion
Saxenda®Victoza®Tresiba®Ozempic®Rybelsus®Wegovy® + pre-launch pipeline assets
Published and presented

Two peer-reviewed publications, in Diabetes, Obesity and Metabolism and Clinical Obesity, plus five congress abstracts across ObesityWeek, the American Diabetes Association Scientific Sessions, the International Congress on Obesity and the Canadian Journal of Diabetes.

  • Perspectives on Obesity Management: A Survey of Adolescents with Obesity and Caregivers in Canada. Published abstract and poster presentation Obesity 2025;33(suppl 2):71-439. ObesityWeek, November 2025.
  • Obesity Management of Adolescents: A Survey of Canadian Physicians. Published abstract and poster presentation Obesity 2025;33(suppl 2):71-439. ObesityWeek, November 2025.
  • Therapeutic inertia in obesity management among people living with obesity from the perspective of general/family practitioners in Canada: A mixed-methods study. Full publication and poster presentation Clinical Obesity 2025;15(1):e12701. Presented at the American Diabetes Association Scientific Sessions, June 2022.
  • Obesity management from the perspectives of people living with obesity in Canada: A mixed-methods study. Full publication Diabetes, Obesity and Metabolism 2024;26(4):1529-1539.
  • Survey of Physicians' Experiences and Treatment Satisfaction Prescribing Semaglutide for Patients with Type 2 Diabetes in Canada. Congress abstract and poster presentation Canadian Journal of Diabetes, 2019.
  • Semaglutide in Patients with Type 2 Diabetes: Real-World Analysis in the Canadian LMC Diabetes Registry (SPARE). Congress abstract and poster presentation American Diabetes Association Scientific Sessions, June 2019.
  • Obesity Management in Canada in 2015: Current Practices, Trends and Needs. Congress abstract and poster presentation International Congress on Obesity, Vancouver, May 2016.
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How I Work

Three things a good medical strategy partner has to get right

Scientific credibility, strategic translation, and the willingness to work inside your team rather than alongside it.

Deep scientific acumen

A licensed pharmacist reading raw clinical evidence, not a generalist summarizing a macro template. I bring deep commercialized depth in complex cardiometabolic and incretin assets, and the pharmacology training to get to depth quickly in an unfamiliar one.

Direct strategic translation

Converting complex trial data into defensible scientific platforms, sharp HCP engagement roadmaps, and aligned medical direction. Specific enough that medical, marketing and field all read it the same way.

Integrated senior partnership

Operating as an embedded tactical asset within your cross-functional team. Fully integrated across Medical, Marketing, Regulatory and Market Access divisions, entirely comfortable serving as the veteran medical voice to defend strategic choices.

AI-Enabled Delivery

Augmented where it accelerates. Human where it counts.

AI does the volume. I do the judgement. My Harvard AI in Healthcare certification informs where I draw that line, and the work happens in secure environments.

01 Start with the medical decision

Not with the tool. The question is always what a clinician, a payer or a launch team has to decide, and what evidence would move it. Anything that does not serve that decision is noise, however impressive the technology producing it.

02 Apply AI where it helps

Volume, pattern and speed: literature triage, network screening, insight clustering. Used where the task is mechanical and the gain is real, and left out where the work is interpretation.

03 Keep people accountable

A named pharmacist reviews what goes out, and the reasoning is documented so your team can defend it. Speed that nobody will put their name to is not speed.

The Meridian Augmented Architecture

VOLUME IN Published literature Congress abstracts Stakeholder data Advisory transcripts MECHANICAL ACCELERATION Secure enterprise AI Triage, cluster, screen. No client data in consumer tools. drafts THE GATE Licensed pharmacist review Named, every time. Reasoning documented. Nothing passes unreviewed. verified Your deliverable Method attached sent back VOLUME IN Published literature Congress abstracts Stakeholder data Advisory transcripts MECHANICAL ACCELERATION Secure enterprise AI Triage, cluster, screen. No client data in consumer tools. drafts THE GATE Licensed pharmacist review Named, every time. Reasoning documented. Nothing passes unreviewed. verified Your deliverable Method attached
How a piece of work moves from source material to something I will put my name on.

AI drafts and synthesizes. It does not sign off.

No client data enters consumer AI tools

Confidential material stays in controlled environments with no training on your inputs. Your pipeline does not become someone's dataset.

Every scored output is auditable

Methodology, weightings and sources are handed over with the deliverable, so your team can defend the conclusions internally.

You're told where AI was used

On every deliverable, in writing. No ambiguity about what was machine-assisted and what was human judgement.

Contact

Tell me what's on your desk.

One sentence is enough to start. I read and reply to every inquiry myself.

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Prefer to talk first? Pick a time that suits you on my calendar.

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I'm looking for

Email[email protected]
Based inMilton, Ontario · Canada and international
Response timeI reply personally
Expert call

One paid conversation rather than a project: a read on the Canadian cardiometabolic landscape, a launch or access question, a due diligence or investor question, or a second opinion on a position your team has already taken. Send me the question, and I will agree the length and the rate with you before anything is booked.

Working with procurement Meridian Catalyst is an Ontario corporation with a business number and HST registration, and professional liability insurance in place. Vendor onboarding is straightforward, and I invoice through the corporation. Rates are discussed on the call, once scope is clear.

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